Helping businesses find new customers and better understand the ones they already have.

• Qualitative research including moderation of focus groups, bulletin boards and dyads/triads; in-depth interviewing;
  and executive interviewing.
• Quantitative research including: research design; questionnaire development; data analysis and report preparation.
• Technical assistance in interpreting results and formulating marketing strategies.

With over twenty years of research experience, Ms. Wolinsky has demonstrated expertise in determining the appropriate research techniques for solving complex marketing problems. She has extensive experience in all forms of data collection, including online, telephone and in-person interviewing and applies these techniques to address concerns in a variety of industries.

She is expert in addressing such business issues as:

• Concept testing
• Price sensitivity
• Interest in/likelihood to purchase
  new products or product extensions
• Tracking satisfaction with current services and providers
• Membership needs/satisfaction
• Effectiveness of loyalty and retention programs

• Reasons for dropping services or providers
• Problems in sales, installation and service delivery processes
• Market share tracking
• Product awareness tracking
• Market segmentation
• Branding and brand perceptions

Winner of the 2009 American Marketing Association DC Chapter award for best quantitative research project.

Previously, Ms. Wolinsky was the Group Manager of Market Research at Verizon. Responsible for completing over 100 studies annually at a value in excess of $2 million, she directed all marketing research for new and growth products in the consumer and small/medium business markets.

Ms. Wolinsky also worked at: Applied Management Sciences, where she conducted research on the effectiveness of federal government programs; at Technical Assistance and Training Corporation, where she trained managers of state and local employment and training programs; and at the Maryland Department of State Planning, where she managed a project to coordinate the work of all state human services agencies.

Ms. Wolinsky is a member of the American Marketing Association and the Market Research Association.
She earned a Graduate Certificate in Market Research from American University and holds a Master of Science Degree from Cornell University and a Bachelor of Arts degree from The City College of New York.

Quirk’s Marketing Research Review
Quirk’s Focus Group Moderator’s Review
LinkedIn profile
American Marketing Association Green Book

“I have worked with Carol both professionally and as a member of the American Marketing Association DC Chapter Marketing Research Special Interest Group. Carol has demonstrated an understanding of marketing issues which ensures the studies she conducts produce results that are insightful, relevant and actionable. Her dedication and diligence provide her with effective project management skills.” — JA

“Carol is a seasoned marketing research professional who provides the highest quality work, on time and in budget. I recommend her enthusiastically for any project, and have always been delighted with her professionalism, good judgment, expert advice and sound deliverables. ” — CC

“I have known Carol for more than 15 years and can’t recommend her highly enough. She is a truly exceptional researcher. Her reports and analysis are always of the highest quality, very strategic and well-written. She is also exceptional at questionnaire design. She is extremely knowledgeable and a pleasure to work with (makes my job really easy on any project she works on).” — BR

Carol Wolinsky
Market Research Consultant
carol.wolinsky(at)verizon.net